01 / Beauty · 5 seconds
A daily ritual.
Mira. Warm daylight, a quiet gesture, and skincare woven into an everyday moment.
View Mira’s filmAI Influencers / By OY Labs
An AI studio.
For characters
with a world.
Create an AI influencer.
Give your brand a new presence.
An AI influencer studio for brands and agencies. Create a virtual influencer with a consistent identity, then produce product imagery, social content, and AI-generated videos around your creative brief.
MiraOne identity. From portrait to product film.AI creatorA character / A world
More than a face.
A point of view.
A recognizable presence across scenes and stories. Explore three fictional creator directions from the OY Labs AI studio.
AI creator conceptA character / A world
Beauty & everyday rituals.
Natural light. Quiet confidence. A product with a place in the story.
Fictional creator concepts from the OY Labs AI studio.
Image + Motion
Made to be seen.
Designed to move.
Quiet framing, deliberate rhythm, and space for the person and the product to lead.
02 / Personal audio · 5 seconds
In his element.
Eli. A rooftop at dusk, a favorite track, and the small movements that bring a character to life.
View Eli’s filmOriginal films by OY Labs Studio. Fictional AI creators, with a recognizable identity and a world of their own.
A film for your next campaign.
Looking for an AI video production studio? Explore product films, creator-led content, and the way we scope a production with brands and agencies.
Consistency creates character
The same presence.
A different scene.
A story that holds together.
AI influencer creation / From character to content
Give the idea
a life of its own.
- 01 / Define
The character.
Personality, audience, voice, and the role your creator will play.
- 02 / Design
The identity.
Choose the face, styling, and visual rules that make the person recognizable.
- 03 / Generate
The world.
Create images, scenes, and video around the character and the content you need.
- 04 / Direct
The next scene.
Review the result, refine the direction, and carry the identity into the next piece of content.
Every screen has a language
Portrait by instinct.
Adaptable by design.
Short-form social. Product storytelling. Campaign worlds. Creator-led content.
We plan the composition for its destination: vertical video, square crops, and landscape films. Space for faces, products, captions, and the way people actually watch.
A little more context
Good questions.
What is an AI influencer?
An AI influencer is a fictional digital personality with a recognizable identity, a visual world, and a point of view. OY Labs creates characters and produces images and videos around a brand’s creative brief.
Can we hire OY Labs as our AI influencer agency?
Our studio offers AI influencer creation and content production for brands and agencies. We develop the character and visual identity, then scope the product scenes, images, videos, and campaign formats around your creative brief.
Can you create both images and videos?
Yes. Our studio brings character creation, identity development, product imagery, and video together. The films on this page demonstrate fictional OY creators moving from a portrait and product scene into video.
How do you keep a character consistent?
We develop the identity and creative direction together, then carry the character, styling, product, and setting through the production workflow. Consistency is reviewed across the images and films in the brief.
What should we include in a creative brief?
Tell us about the brand, product, audience, character direction, intended channels, and image or video formats. Reference material and the goal of the campaign help shape the production.
Your next chapter starts here
Your brand.
A new presence.
Tell us the story you want to put on screen.